I guess that most of us have a pretty clear idea of what selling is. After all, once we reach our adult years, most of us have been ‘sold to’ dozens of times already and as we go through life, it’s going to happen again and again, probably with ever increasing frequency. 
 
But familiarity breeds contempt as they say, so let me ask you a question. Have you ever really sat down and thought exactly what selling is, or have you searched the net for ideas and definitions of exactly what selling is all about? 
 
I ask because as an experiment for this book, I did search the net for ideas and concepts about selling and was quite frankly amazed at the diversification and range of opinions and ideas of what selling really is.